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Gene Paul Pearson

Deep Roots Beef

345Herd size
2840Acres managed
Halter — Beef BaseVF system
2025Using VF since
deeprootsbeef.comWebsite ↗
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Wildlife & Conservation

They intend to use virtual fence technology to collar 345 head of cattle. This action will impact approximately 2,200 acres of private land and 640 acres of state land within the Greater sage-grouse Daniel Core Area, the Red Desert to Hoback mule deer migration, and the Sublette Pronghorn migration.

Goals

In 2021, Pearson, approached the Sublette County Conservation District to evaluate their operation and identify any resource concerns and/or opportunities. They are interested in grazing management on their Horse Creek property, an area with high conservation value for Greater sage-grouse, Pronghorn antelope, and mule deer. Implementing virtual fence technology on their property has the potential to give Pearson, greater control over their livestock’s movement, thus improving rangelands, springs, sub-irrigated pastures, and irrigated pastures. Through these new management practices, Deep Roots Beef aims to improve body condition scores of cattle and increase calf weaning weights.

Ranch

Gene Paul Pearson and his sister Sherri run Pearson Livestock (Deep Roots Beef), a commercial cow-calf operation operating year-round in the Wyoming basin with 345 head of cattle enrolled in the Virtual Fence Conservation Partnership in 2025. The ranch has always taken interest in managing their livestock to promote soil health and agricultural sustainability. Recently, they transitioned to using bale grazing on their hay meadows, which better distributes manure and minimizes thatch; thus, improving their irrigated hay meadows. Through enrollment in the NRCS Stewardship Program, Pearson monitors livestock fecal samples annually to measure the protein content of the forage the cattle are consuming.

Partnership Journal

Partner since September 2025 · 2 entries

September 23, 2025

Shari (RCF) joined Gene Paul and his sister Sherri for their annual monitoring of their Horse Creek parcel. They performed line point intercept, photo points, and utilization to monitor for livestock use and trend over time.

A spring that Gene Paul wanted to keep livestock out of.

September 30, 2026

Caroline (RCF) assisted Gene Paul with soil sampling and long-term vegetation monitoring. The soil samples were taken from hay meadows that were either bale or swath grazed and will be sent to a lab for analysis on nutrient content, organic matter content, and microbial activity to assess whether this type of grazing is improving soil health. We also observed impressive recovery of a spring that was excluded from grazing.

The same spring site in fall of 2026. Bare ground has filled in and stabilized with grasses where livestock were excluded using VF
Checking on yearlings and a collar that was dysfunctional
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